Affinnova Expands Financial Services Innovation Practice

Affinnova, Inc., the global leader in marketing innovation
software and services,has announced that it is expanding its
reach in the financial services industry and is appointing Sarita
Bhagwat to direct the companys Financial Services practice. Bhagwat
will focus on delivering Affinnovas evolutionary optimization and
innovation services specifically tailored for financial companies.
Consumer opinion of banks, credit card providers and wealth
management companies has undergone an immense transformation since
2008, said Bhagwat. Given regulatory changes and low confidence, it
is more critical than ever for financial institutions to provide
services, products and advertising that bring clarity and comfort
to consumers. Affinnova can help identify and optimize features and
messages that are most likely to succeed in the market. The company
has immediate openings for additional research directors and client
services managers. Bhagwat has over 15 years of market research and
consulting experience, with particular expertise in innovation and
product development, product line strategies and market assessment.
Besides speaking at industry events, she writes for the Affinnova
blog, Innovation Evolved. Prior to joining Affinnova, she was Head
of Innovation and Product Development for the Financial Services
Sector for TNS Custom Research and had led the Financial Services
Sector for TNS in India. Prior to TNS, Bhagwat was a Principal
Consultant at Abt Associates. The challenges facing financial
services firms have heightened the need to innovate and optimize,
and to do so quickly, said Waleed Al-Atraqchi, President and Chief
Executive Officer of Affinnova. We have helped leading financial
services companies bring new services and messages to market faster
and with more immediate impact. Saritas experience and leadership
will allow us to deliver even stronger results for our clients in
the financial services industry. About Affinnova Affinnova is a
high-growth software and services firm that enables innovative
companies to drive better ideas to market faster. Unlike
conventional market research, our patented survival-of-the-fittest
approach has the capacity to explore extremely large idea spaces by
applying evolutionary search algorithms to product and marketing
innovation. Global Fortune 500 companies, including Procter Gamble,
Unilever, Nestlé, PepsiCo, Pfizer, Johnson Johnson, Walmart and
Citibank, depend on Affinnova to deliver accelerated launch timing
and higher success rates. For more information, please visit
www.affinnova.com/financialservices.